On the web, English is still the dominant language with nearly 565 M users in 2011. The economic influence of English is huge. To expand at an international level, and to target English speaking customers, your company needs a website in English. Boost your business growth in the United States, in the United Kingdom, and in other countries with a website in English.
Why you should have a website in English
– A study made by W3Techs shows that as of December 2011 more than 56% of all websites use English as their content language
– By adding up the gross domestic products (GDP) of all the nations where it is spoken as a mother tongue, English accounts for over 30% of the world’s economic power, with less than 10% of the world’s population.
– English is the first language on the Internet, with over nearly 565 M users in 2011, according to Wikipedia
– With the English language, you can reach not only the US and the UK, but also part of Canada, Australia, New Zealand…and also many more markets where users are able to speak English.
– Optimizing your web site to get it ranked highly in the UK search engines can be difficult. The most popular way for prospective customers in Great Britain to find your business online remains through search engines. And, the best way to get found in search engines is to be listed on the first page for as many relevant keywords as possible. Ranking higher in English search engines and getting found by your target audience requires a search engine optimization strategy targeting the UK and on-going SEO best practices.
Internet Usage and Population Statistics in the UK:
Gross Domestic Product:
GDP per capita is US$ 36.700 in 2012 according to I.M.F.
Country Size (Area):
The UK has 244,140 sq km –
Latest Population Estimate:
62,047,162 population for 2012 – Population density is 255 persons per sq km.
Search engine market share in the UK
59.9% of internet users in the UK will use social media by 2014, according to eMarketer.
Level of social network use in the UK, 2011-2014:
– 2011: 52.6% of internet users
– 2012: 55.3%
– 2013: 57.7%
– 2014: 59.9%
3 in 4 (74%) UK consumers now have an active Facebook account (32,1 M in march 2013, Social Baker) , making it the most popular social media site in Britain, according to infographics produced by eDigitalReseach and IMRG, looking into the developing social media trends in recent years.
However, the results also show that Google+ has a growing number of UK members, with around one third (32%) of those consumers surveyed stating that they are a member of the site.
A growing number of consumers are also increasingly using their social media accounts to contact brands. The immediacy of social media sites means that those consumers contacting brands through the likes of Facebook, Twitter and Google+ are likely to want their query dealt with quickly and efficiently and brands need to take this into account. (IMRG,December 2012)
There were 52,731,209 internet users in the UK (representing 84.1% of the population) in mid-year 2012 (June 30, 2012), according to Internet World Stats.
|
Year |
Users |
Population |
% Pop. |
Usage Source |
|
2000 |
15,400,000 |
58,789,000 |
26.2 |
ITU |
|
2004 |
35,807,929 |
59,889,407 |
59.8 |
Nielsen Net |
|
2007 |
38,512,837 |
60,363,602 |
63.8 |
Nielsen Net |
|
2008 |
48,755,000 |
61,113,205 |
79.8 |
Nielsen Net |
|
2010 |
51,442,100 |
62,348,477 |
82.5 |
ITU |
|
2012 |
52,731,209 |
63,047,162 |
83.6 % |
ITU |
Sources: http://www.search-engine-market-share.com and http://www.internetworldstats.com/eu/fr.htm
The UK has become one of the strongest digital commerce markets worldwide, as B2C ecommerce sales in the UK grew 14.4% to £77.35 billion ($124.76 billion) in 2012, up from £67.60 billion ($109.03 billion) in 2011, according to new figures from eMarketer.
B2C ecommerce sales in the UK were nearly three times larger than those in the second-largest Western European market, Germany, last year, eMarketer estimates.
Which digital services to enter Great Britain or the USA ?
1SEO for the UK or for the USA
Improve your organic search rankings and digital presence in Great Britain or the USA. English SEO is a complex activity that involves various technical aspects (site structure, geolocation,…), multilingual keyword research, website content optimization, link bait…
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2Social media in the UK or in the USA
Social media should be used to connect with your prospective customers in Great Britain or in the USA, which will drive more business. Openvalley assists you in defining the right Social media strategy, so as to increase your presence on social networks.
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3Content marketing for an English speaking audience
As cliché as it may sound, content is one of the most important factors in any search marketing strategy. It is highly important to ensure that you have content worth viewing in English to connect with an English-speaking audience.
4Website translation
The issue of localization and translation of content in English is key to connect your customers abroad. Openvalley works with a team of native speakers to ensure web translation and localization is SEO optimized which, will positively affects your website rankings.
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5Website design in English
Openvalley design websites that are fully functional, either e-commerce or corporate websites. You can add an unlimited number of pages, update content anywhere, at any time, in a simple way. Our websites are multilingual, which means you can add several additional languages, and smartphone optimized.
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6Paid search
Launching a pay-per-click campaign in Great Britain or in the USA is a good way to quickly reach new customers. With pay-per-click, advertisers can efficiently and effectively target customers in a foreign country. We can create paid search campaigns in English on Google.
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