Global social media strategies

Social networking is one of the best ways to get your business known online internationally.  Social media gets you brand exposure and establishes an online community of friends and potential overseas customers. Social media management provide many ways to communicate with your audience, and Openvalley can help you to build your presence on social media platforms in the countries of your interest.

In  today’s globally connected business world, many consumers and business decision makers find out about new products and services via conversations on social media. Because of this trend, most  companies willing to expand internationally will have to build a presence on social media platforms.

However, it can often be daunting for marketers to keep up with posting messages, or answering questions – whether positive or negative – in the online community, especially with such conversations taking place around the world in different languages.

A social media strategy tailored to the local audience

Even though we see the traditional giants of social networking sites dominating the U.S. market, and most Western countries, a look around the world reveals a much more diverse social media marketplace. In Russia, VKontakte and Odnoklassniki are significant players, whereas in country such as China, where Facebook is officially banned, other players such as Weibo have a significant market share.

As your company enters into new markets, it can be tempting to stick with the strategy you implemented in other countries, and attempt a simple translation of your accounts to build a social media presence on foreign markets.  However, while simple translations of social media accounts may be cheaper, they can be in some occasions ineffective.

On some occasions,  companies need to localize their social media strategies, rather than translate it, to match local culture and interests of the country that is targeted. For that reason, the Openvalley agency offers a two-track approach to better meet your needs:

• Translation of your social media accounts: translation is being carried out by native translators.
• Localized community management: we work with native community managers, with a great knowledge of the local culture.

Developing a global social media strategy with Openvalley

The role of  overseas influencers

Word of mouth and peer recommendation are the most effective forms of advertising, and their effectiveness is further amplified when the persons talking about a product or a service are individuals who have established their authority and credibility around a certain topic or subject matter.

These individuals are  influencers in their respective communities and networks because of their ability to affect the actions and behavior of your potential customers. This influence comes from the trust and goodwill that they have generated among the members of their community or network.

In the social media environment, these influencers are often bloggers with hundreds or thousands of followers on their social media channels. They can be industry practitioners, analysts, journalists, academics, enthusiasts and even ordinary people whose passion and knowledge in a particular area of interest have established them as central figures in their online communities and social networks. At an international level, we need to leverage the persuasive power of these influencers, getting in touch with them on social media platforms.

Seeding your brand’s content throughout the web, outside of your home country

By engaging with influencers in foreign countries and getting them to talk positively about your product and services, we can effectively generate brand awareness in the country of your interest and influence purchase decisions among theirs peer and followers.

Beyond just expanding your fans globally, we are are able to  get engagement in foreign countries,  with great content that suits the needs of your foreign customers and serves them in a way that will make them want to convert in some manner with your brand.

Call the Openvalley agency to engage with your customers globally and to create an interaction between you and your potential customers in the countries you are targeting.