What are the top 100 cross-border marketplaces in Europe?

The European platform Cross-Border Commerce Europe is launching the first edition of the Cross-Border Europe Top 100 marketplaces in collaboration with FedEx Express and Worldline, which ranks the main European cross-border marketplaces according to four main parameters: cross-border online sales in Europe (28 countries including the UK), cross-border SEO performance indicators, number of countries covered, number and percentage of cross-border visits. In addition and to refine the ranking, four other criteria have been analysed. The type of business model of the marketplaces (B2B, B2C, P2P, C2C), their pan-European strategy, the IA & Big data strategy of the marketplaces, and the type and number of services offered to the clients of the marketplaces. Here are the first 25 marketplaces in the top 100:

Marketplaces with an international dimension and strong reputation logically appear in this top 25.

Thus we find Amazon (ranks 1 and 24), eBay, Alibaba (ranks 3 and 11), Etsy, Wish, Rakuten, Zalando, Vinted, Uber and Farfetch. The United States largely dominates the top 25 with 13 companies represented, including less well-known platforms in France, such as Grailed (men’s clothing), Bricklink (LEGO), Bandcamp (music), Discogs (music) and Big Cartel.

Among the findings of the top 100, we learn that 56% of the marketplaces are in the B2C segment with Amazon, eBay and AliExpress in the top 3. Another 68% are “pure” marketplaces that do not sell their own products but only those of third parties such as Discogs, Wish, Farfetch and Bandcamp. C2C marketplaces represent 36% of the top 100, with European leaders such as Depop and Bump from the UK, Hood, Mobile.de and Rebelle from Germany and Marktplaats from the Netherlands, who are little knownin the rest of EUrope.

Finally, the study reveals that the total cross-border e-commerce market in Europe represents a turnover of €143 billion in 2019 (excluding travel). Unsurprisingly, Amazon takes the lion’s share with a turnover in excess of €30 billion in 2019. According to forecasts by Cross-Border Commerce Europe, marketplaces should account for 65% of cross-border online sales in Europe in 2025.

What are the top 25 cross-border marketplaces in Europe?

The European platform Cross-Border Commerce Europe is launching the first edition of the Cross-Border Europe Top 100 marketplaces in collaboration with FedEx Express and Worldline, which ranks the main European cross-border marketplaces according to four main parameters: cross-border online sales in Europe (28 countries including the UK), cross-border SEO performance indicators, number of countries covered, number and percentage of cross-border visits. In addition and to refine the ranking, four other criteria have been analysed. The type of business model of the marketplaces (B2B, B2C, P2P, C2C), their pan-European strategy, the IA & Big data strategy of the marketplaces, and the type and number of services offered to the clients of the marketplaces. Here are the first 25 marketplaces in the top 100:

Cross-Border Commerce Europe

Marketplaces with an international dimension and strong reputation logically appear in this top 25.

Thus we find Amazon (ranks 1 and 24), eBay, Alibaba (ranks 3 and 11), Etsy, Wish, Rakuten, Zalando, Vinted, Uber and Farfetch. The United States largely dominates the top 25 with 13 companies represented, including less well-known platforms in France, such as Grailed (men’s clothing), Bricklink (LEGO), Bandcamp (music), Discogs (music) and Big Cartel.

Among the findings of the top 100, we learn that 56% of the marketplaces are in the B2C segment with Amazon, eBay and AliExpress in the top 3. Another 68% are “pure” marketplaces that do not sell their own products but only those of third parties such as Discogs, Wish, Farfetch and Bandcamp. C2C marketplaces represent 36% of the top 100, with European leaders such as Depop and Bump from the UK, Hood, Mobile.de and Rebelle from Germany and Marktplaats from the Netherlands, who are little knownin the rest of EUrope.

Finally, the study reveals that the total cross-border e-commerce market in Europe represents a turnover of €143 billion in 2019 (excluding travel). Unsurprisingly, Amazon takes the lion’s share with a turnover in excess of €30 billion in 2019. According to forecasts by Cross-Border Commerce Europe, marketplaces should account for 65% of cross-border online sales in Europe in 2025.