Key figures of e-commerce in Europe, the USA and Canada

A new infographic published by Retailmenot.fr, a leader in couponing, presents the latest figures on e-commerce in Europe, the USA and Canada.

Here are the main conclusions of this infographics:

– In Europe, the countries with the highest proportion of e-shoppers are Sweden and the UK, with 70% and 66% of people purchasing online. The European average is 47%, France has 52% of its population shopping online. In the US, the proportion is 57% for a total of 181 million online shoppers.

– The UK is the largest market for online commerce in Europe (with a forecasted 16% growth in 2015), followed by Germany (23% growth) and France (17% growth)

– Overall, the growth of online transactions remains strong in Europe (+ 16% growth in online commerce), and the USA (14% growth)

– Regarding annual average spend per shopper, rankings remains similar. Great Britain is first (€ 1,399 i/ 1174 GBP n 2015, 9.6% growth), followed by Germany (€ 1,211 / 1023 GBP in 2015, 14.9% growth) and France (€ 1,002/ 847 GBP / 1120 GBP in 2015 , 10.4% growth). In the US, the average annual expenditure will be € 1,325 in 2015.

– The European average basket will be € 61.85 / 52 GBP in 2015. The leading trio includes Sweden (with an average of € 66.78/ 56,4 GBP per transaction), Britain (with an average of € 65.52/ 55,3 GBP per transaction), and Germany (with an average of € 63.76/ 53,9 GBP per transaction)

– In addition, the study highlights the differences between online retailing and bricks and mortar stores (sales in stores, which generally experiences decline)

– Once again, the UK is the country where online retail accounts for the largest proportion of retail sales, with 13.5% of total retail sales, whereas it reaches 10% in Germany. In France, the figure is 6.9%, but online retailaing account for only 3% of sales Spain and 2.1% in Italy.