Website translation: how important is it to reach your global customers ?
Due to the lack of local market attractiveness, most European companies are willing to expand overseas, not just to enter new markets but also to cut the risk of doing business locally. There are many opportunities for businesses to reap the benefits of selling abroad through the web, by fully meeting the needs of their foreign customers and offering them a great multilingual experience on their international e-ccommerce website, on social media platforms, and with a multilingual customer support.
Speaking to the customer in their language builds up a relationship that will boost the credibility of your brand, and put your company in a great position to start selling abroad with your international e-commerce website.