The Spanish language is used world-wide on the Internet. It is the third largest after English and Chinese. About 430 million people in the world speak Spanish as their first language. To boost your exports to Latin America, or to Spain, your company should offer relevant content, with a website specifically localized and translated into Spanish.

Why you should have a website in Spanish

In addition to the potential of Spain as a market, Latin American countries are experiencing constant economic growth and because of that, are becoming more important as trading partners. Besides, Spanish is expected to be the first language of 50% of the population of the United States within 50 years.

To expand at an international level, and to target Spanish-speaking customers, your company will need specific e-marketing services, and a website in Spanish:

– Spanish accounts for approximately 6,1 % of all internet users in the world, according to internetworldstats.com

– Spanish is the third language on the Internet, with nearly 182M users in 2011
With the Spanish language, you can reach not only customers in Spain, but also in the US, in all South American countries excepted Brazil, and many more markets where users are able to speak Spanish

– To get a good rank in Spanish-speaking search engines such as Google.es, and to be found by your prospective customers abroad, you will have to optimize your website in Spanish, and to use well designed e-marketing strategies because search engines, as well as customers, do favor local content.

– As Spanish language varies from one country to the other, different versions of the website might be needed to target specific countries. For instance, if your company is willing to enter the Argentine market, you will need a slightly different website to the one you might have for the Spanish market.

Internet Usage and Population Statistics in Spain:

Boost your exports to Spanish-speaking countries